Success Story: Tomfoolery


40 Years of Foolin’


Location: Northern California| Butte County | Chico

Business Type: Retail

Small Business Center: Butte College SBDC

Assistance Received: Financial, Marketing and Acquisition Training

Visit Tomfoolery online

Mary Hartley and Celeste Cramer bought the store Tomfoolery in 2023, which has been women-owned for 40yrs, since first opening its doors in 1983. They plan to bring in new lines and a fresh look to this long-term Chico business. “You can find all sorts of gifts and gadgets in the store that are playful, foolish, and silly! And we have other gifts that are a little more serious too.”

Mary & Celeste, Joint Business Owners of Tomfoolery, received small business guidance and trainings from the Butte College SBDC to assist them in purchasing this long-term local business. Their coursework in Financial Management for Existing Businesses challenged them to do a through review of viability. After learning the nuances of purchasing an existing business, they focused on how to monetize traffic and attract new customers as they expand and diversify their product lines. “These courses were helpful to gain knowledge and insight, as well as our small business Advisor who set the framework to help us launch the business.”

We are safe to say, there will be many more years of Foolin’ at this inclusive downtown Chico business.

Updated: 12/8/2023

California Office of the Small Business Advocate
1325 J Street, Suite 1800

Sacramento, CA 95814
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