Success Story: BAPA’S Market

BAPA’S Market Makes Good in Meriam Park

Location: Northern California | Butte County | Chico

Business Type: Grocery

Small Business Center: Butte College Small Business Development Center (SBDC)

Assistance Received: Business advising and access to capital

Visit BAPA’s Market online

The inspiration behind BAPA’s Market came from the observed need for a local natural food-bodega in the Meriam Park neighborhood.  As a homeowner and business professional in the area, Ashley Juhl-Darlington recognized the lack of accessibility to a locally owned neighborhood marketplace on the southeast side of Chico. With the growing development and traffic in Chico, Ashley saw the opportunity for a small natural food store that would provide convenient access to high-quality food, grab-and-go options, and unique finds. 

First, Ashley had to identify the challenges faced including finding the expertise and data to develop a convincing business plan, securing adequate funding, finalizing and negotiating the lease, and implementing the business plan as a first-time business owner.  She initially approached the Butte College Small Business Development Center (SBDC) for assistance with accessing capital to start BAPA’s Market and found support in a number of areas.  

In sharing the support she received, Ashley shared “…The SBDC provided invaluable support in completing my business plan and projections, researching and identifying costs for furniture, fixtures, equipment, and payroll, setting up human resource processes, understanding and negotiating lease options and agreements, exploring loan options and requirements, completing loan applications and packages, developing marketing, financial, and management plans, budgeting, and determining a profit plan for business growth.” 

With Ashley’s determination, and the support of the SBDC, BAPA’s Market opened its doors with four employees.  Now, about to turn one year old, the business is thriving and fulfilling Ashley’s vision of serving her community with her natural food market that offers a wide variety of everyday kitchen staples, artisanal grab and go foods, kitchen stables, beer and wine, local produce, fresh flowers, and unique gifts. Make sure to visit them when you’re in the neighborhood.   

And, if you’re in Butte County and have your own great idea for a business, connect with the Butte College SBDC today.

September 2025