Success Story: Shoppe Serendipity

Shoppe Serendipity

Here to Stay


Location: Northern California | Siskiyou County

Business Type: Retail

Small Business Center: Shasta Cascade SBDC

Assistance Received: Access to Capital, Marketing, Business Planning

Visit Shoppe Serendipity online

Kristina Taylor, Karuk Tribe Member and Owner of Shoppe Serendipity, runs a delightful gallery gift shop in the historic downtown of the far northeast city of Yreka. Yreka, the county seat of Siskiyou County, is a beautiful mountainous town located off the I-5 near the Oregon border.

Whether you’re a local, or touring the North State, this charming retail establishment offers a wide range of gifts crafted by local area artists. Kristina is intentional about uplifting the local artist economy, in addition, she offers store space for music lessons, art classes, art supplies and live music. Having a space where art can be sold, as well as created and enjoyed, is a natural fit for Shoppe Serendipity because it is all about providing that creative space for the community.

When times were tough, and Serendipity needed that stroke of luck to help this Native-owned business survive, she was able to utilize helpful local resources. Kristina states, “Without the small business development center (SBDC), specifically Quintin Gaddy the Director, I would no longer have a business…The validation that my business was worth something made a huge difference in my life.”

Updated: 3/26/2024

California Office of the Small Business Advocate
1325 J Street, Suite 1800
Sacramento, CA 95814
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